Storytelling is one of the most underrated tools in business and the same goes for your professional reputation, because that is your story. But to be able to really work on it and get the advantages, you need two things. First you need to know what story your professional reputation is representing right now. No data-based personality test in the world can ever replace that.

When you know what story your professional reputation is bringing to the world, then you can also start to develop it. What story do you want your professional reputation to tell in one years time and what action do you need to take?

Today it’s not enough to tell a good story, you also have to be one. But it’s no more enough to be a good story, you have to be able to tell it. A story is the facts dressed with the emotions that put things into action whith a successful result.

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